The logo was inspired by the concept of conversation, drawing directly from the shapes found within speech bubbles. Just as HEARD’s AI generated user testing experience reveals a variety of colorful responses, we aimed to create an equally vibrant brand. To reflect the company’s tech background, we developed an illustration style that unmistakably feels digital, echoing the precision and innovation of computer-generated design.
To flesh out HEARD’s visual identity, we established an animation style that complements the vibrant, tech-inspired design. The animations are smooth, dynamic, and occasionally quirky, using subtle movements to bring the illustrations to life without overwhelming the user experience. This approach not only enhances the brand’s personality but also serves as a tool to educate new users or those unfamiliar with the brand, clearly communicating HEARD’s mission and how the product works in a fun and engaging way.
The product design of HEARD is deeply intertwined with its identity as a brand, making a well-designed website paramount. As a product in itself, the website serves as both a tool and a representation of the brand’s mission to revolutionize user testing with AI. The clean, modern interface ensures that users—whether experienced or new—can easily navigate the platform and access its features.
Super-Conscious played a pivotal role in the successful launch of Heard by delivering comprehensive initial branding and social content that set the stage for user engagement and trust. By focusing on creating a compelling and cohesive brand identity, the team effectively communicated Heard’s value to its audience. This strategic branding not only enhanced user trust but also drove a significant increase in site traffic upon launch, laying a strong foundation for Heard’s continued growth and success in the competitive user research market.
HEARD’s social streams played a crucial role in educating those who had never experienced user testing, particularly a model driven by AI. By using the visual toolkit developed for the brand, we were able to create a variety of unique posts for the company that helped demystify the technology, explaining how it works in an accessible and engaging way.