Everly redefined the life insurance industry, believing traditional life insurance is outdated. Specializing in universal life insurance, they offered flexible, modern solutions tailored to contemporary needs. Focusing on simplicity and transparency, Everly provided products that fit seamlessly into modern lifestyles. Committed to customer-centricity and technology, Everly revolutionized life insurance, making it more accessible and aligned with today’s expectations.

Inspired by fairy tales, we developed an illustration style for Everly that brings to life the idea of “happily ever after,” the theme behind the brand name. The visuals feature intricate scenes like mazes, beanstalks, and brick houses, symbolizing how Everly’s product supports families on their journey to a better future. To highlight the product’s technical sophistication, we complemented these illustrations with detailed, custom infographics.

We designed a scalable design system for Everly, empowering their team to rapidly expand their product. This comprehensive system includes custom iconography, modular UI components, and detailed design guidelines to maintain consistency. Leveraging this system, we created both an informative marketing website and a technical platform to streamline client onboarding into Everly’s life insurance ecosystem.

Super-Conscious, in collaboration with the team at Madwell, played a pivotal role in Everly’s growth by launching their initial MVP, providing a strong foundation for scalable development. Together, the teams designed and implemented a comprehensive design system to enhance product efficiencies and streamline operations. To boost visibility, they executed a successful brand awareness campaign that generated over 8 million impressions, establishing Everly’s presence in the market and effectively engaging their target audience.