Making Ethereum Scaling
Clear, Concise, and Compelling

Project Type

Motion

Stage

Growth

Deliverables

Social, Product Explainer

Arbitrum is the leading blockchain scaling solution on Ethereum, enabling faster transactions with lower fees while maintaining security and decentralization.

We partnered with the Arbitrum team to create a high-energy explainer video that distilled complex scaling technology into a clear, engaging narrative. From scripting and storyboarding to motion design and final production, we transformed technical concepts like rollups and Nitro upgrades into visuals and language that resonate with both developers and the broader crypto community.

The final piece not only educated viewers but reinforced Arbitrum’s position as the go-to scaling solution — delivering a concise, visually striking story that’s as informative as it is shareable.

High Engagement

The video quickly became one of the most-viewed educational pieces on Arbitrum’s channels, driving strong watch-through rates.

Increased Understanding

Helped simplify complex scaling concepts, improving comprehension in community feedback and reducing support questions.

Brand Reinforcement

Strengthened Arbitrum’s positioning as the leading Ethereum scaling solution by delivering a clear, shareable story to its global audience.