EST
Burying the Old
Model of Life Insurance
Project Type
Design, Motion
Stage
Seed
Deliverables
Brand Identity, Product Development, Website, Illustration Toolkit, Marketing, Social
Everly is a modern life insurance company built around a simple belief: life insurance should be made for the living.
To bring that idea to life, we leaned into the very thing people avoid — death itself. We developed a bold, unexpected brand that used humor and honesty to help people confront their fears, cut through the noise, and actually take action.
Our work included brand identity, messaging, website, product UX, and a creative campaign that cast Death as a surprisingly helpful guide — reframing life insurance as a gift for the people you love, not just a policy you ignore. The result was a radically transparent brand that turned a traditionally uncomfortable conversation into something empowering, memorable, and human.
Brand Breakthrough
Led a concept-first rebrand that increased brand recall and recognition in user testing by 40% over industry-standard benchmarks.
Conversion Confidence
Landing pages featuring our “Death-as-a-Guide” messaging saw a 2.3× higher click-through rate compared to generic life insurance messaging.
Time-to-Decision Reduced
Redesigned experience helped reduce decision time from first visit to quote request by 25%, making it easier for users to take action.
