EST
Project Type
Design
Stage
Seed
Deliverables
Character Design, Illustration Toolkit
To help Gigs bring its platform to life, we created a library of 100 custom character illustrations representing the full spectrum of job types available on the platform — from dog walkers and delivery drivers to baristas and freelance designers. Each illustration was designed to be vibrant, inclusive, and instantly recognizable, helping users feel seen and represented while making the platform more engaging and human-centered. The collection now serves as a visual backbone across Gigs’ product, marketing, and social channels.
Increased Engagement
Character illustrations made job categories more scannable and visually engaging for users.
Improved Clarity
Visualizing job types helped users quickly identify roles that matched their interests and experience.
Strengthened Brand Personality
The illustrations added warmth, inclusivity, and personality — making the platform feel more relatable and human-centered.
