Industry Standard is a direct-to-consumer denim brand known for its clean fits, accessible pricing, and everyday essentials.

We partnered with the team to lead a full-scale rebrand that honored the simplicity of the original while sharpening every detail for a more elevated and enduring presence. From custom hardware and refreshed typography to updated packaging, product photography, and a redesigned website, we helped evolve the brand’s visual and verbal identity across every touchpoint.

The result is a brand that feels more intentional, more cohesive, and better positioned to grow — all while staying true to its no-fuss, quality-first ethos.