# Super Conscious

> Super Conscious is a creative production and engineering studio building brands, content, and digital products for founders and marketing teams. Based in Philadelphia, PA.

Super Conscious is a small studio of designers, animators, and engineers. We embed with founders and marketing teams to make brand systems, content programs, and digital products. We work month to month with no long contracts, and we treat every project like it carries the weight of the company.

## About

- [Capabilities](https://super-conscious.studio/about): What we do, how we work, and the disciplines we cover.
- [Careers](https://super-conscious.studio/about-us): How we work, who fits here, and how to join the freelance roster.
- [Thoughts](https://super-conscious.studio/thoughts): Ideas, notes, and process from the studio.

## Disciplines

Creative direction, writing, design, illustration, film and photo, 3D and motion, animation, editing, production, engineering. All in-house.

## Services

**Build** (the foundation): Brand infrastructure / content, product design, web and interactive, decks, print and OOH, copywriting, concept creation.

**Grow** (the fuel): Growth infrastructure / content, social, long-form video, lead magnets, email and newsletter, lifecycle and retention, ad creative.

## Case Studies

- [Arbitrum](https://super-conscious.studio/work/arbitrum): Brand + Content
- [Google](https://super-conscious.studio/work/google): An ongoing creative partnership across Google's biggest properties.
- [OpenText](https://super-conscious.studio/work/opentext): Brand + Campaign
- [YouTube Connect](https://super-conscious.studio/work/youtube): Connecting the YouTube ecosystem to the people behind it.
- [World Within](https://super-conscious.studio/work/world-within): Bringing a World Within to life.
- [Girlfight](https://super-conscious.studio/work/girlfight): Brand + Content
- [Photon](https://super-conscious.studio/work/photon): Rewriting the prescription network around people, not paperwork.
- [Big Buoy](https://super-conscious.studio/work/big-buoy): Brand + Content + Product
- [Transcend](https://super-conscious.studio/work/transcend): Crafting a breakthrough neuroscience brand to market.
- [Gigs](https://super-conscious.studio/work/gigs): Building a trusted brand in the gig economy.
- [Heard](https://super-conscious.studio/work/heard): Elevating user research with AI-powered insights.
- [Industry Standard](https://super-conscious.studio/work/industry-standard): Rebuilding a denim essential from the ground up.
- [Wonderwerk](https://super-conscious.studio/work/wonderwerk): A rebrand built to carry the company forward.
- [Path Projects](https://super-conscious.studio/work/path-projects): Building a motion system for a fast-moving running brand.
- [Smallhold](https://super-conscious.studio/work/smallhold): Growing the nation’s most recognizable mushroom brand.
- [Banzen](https://super-conscious.studio/work/banzen): A dispensary brand rooted in Coldwater, Michigan.
- [Print Parlor](https://super-conscious.studio/work/print-parlor): Creating a merch platform where quality comes first.
- [TBT](https://super-conscious.studio/work/tbt): Bringing scientific rigor to the future of dermatology.
- [Yura](https://super-conscious.studio/work/yura): Redefining the healthcare benefits experience.
- [Arbitrum — Rebrand](https://super-conscious.studio/work/arbitrum-rebrand): A brand identity built to match the ambition of the network.
- [Arbitrum — Marketing Dept Videos](https://super-conscious.studio/work/arbitrum-marketing-dept-videos): Turning crypto conversation into community participation.
- [Openhouse](https://super-conscious.studio/work/arbitrum-openhouse): Creating a launchpad for every Arbitrum builder.
- [Hot Takes](https://super-conscious.studio/work/google-ads): Quick takes on the platforms shaping modern marketing.
- [Champion's Place](https://super-conscious.studio/work/google-champions-place): A community built around a place worth showing up for.
- [Language AI at Google](https://super-conscious.studio/work/google-language-ai): The human side of building AI for every language.
- [From a Whisper to a Roar](https://super-conscious.studio/work/survivornet): One survivor's mission, told in full.
- [Mapping the Globe](https://super-conscious.studio/work/google-maps): The people behind the map of the world.
- [New York Dogs](https://super-conscious.studio/work/spot-and-tango): Real New York. Real dogs. Real owners.
- [Small Business Profiles](https://super-conscious.studio/work/google-small-business): Small businesses, told the way they deserve to be told.
- [Modern Marketers](https://super-conscious.studio/work/google-think-with-google): Conversations with the people shaping how brands grow.

## Thoughts

- [Build slow, grow fast](https://super-conscious.studio/thoughts/build-slow-grow-fast): The balance between building brand and driving performance.
- [Rethinking the workweek](https://super-conscious.studio/thoughts/rethinking-the-workweek): Why we dropped the five-day norm for more meaningful work.
- [The case for toolkits](https://super-conscious.studio/thoughts/the-case-for-toolkits): Our take on building toolkits that keep brands cohesive, flexible, and alive.

## Brand Systems — Questions

- [What does a brand system actually include?](https://super-conscious.studio/lp/what-does-a-brand-system-include): A complete set of decisions about how your company looks, sounds, and presents itself — visual identity, messaging, voice, and the tools your team needs to stay consistent.
- [How long does a brand system take?](https://super-conscious.studio/lp/how-long-does-a-brand-system-take): Most brand system engagements run 8–12 weeks. Discovery and strategy take the first 3–4 weeks; design and system build takes the remaining time.
- [How much does a brand system cost?](https://super-conscious.studio/lp/brand-system-cost): A brand system from a professional studio typically runs $25,000–$80,000 depending on scope, from a focused identity system to a full brand platform.
- [What is the difference between brand guidelines and a brand system?](https://super-conscious.studio/lp/brand-guidelines-vs-brand-system): Brand guidelines tell people what to do. A brand system gives them everything they need to do it — the document plus templates, components, logic, and training.
- [When should a company invest in a brand system?](https://super-conscious.studio/lp/when-to-invest-in-a-brand-system): When inconsistency is costing you something — time, trust, or growth. Common inflection points include Series A funding, hiring a marketing team, or entering a new market.
- [What is a verbal identity?](https://super-conscious.studio/lp/what-is-a-verbal-identity): The written equivalent of a visual identity — defining how your company sounds: the words you use, the rhythm of your sentences, and the point of view you bring to everything you publish.
- [How do you maintain brand consistency across a team?](https://super-conscious.studio/lp/brand-consistency-across-a-team): With a system, not a document. Consistency comes from templates, components, and clear decision rules — not a PDF that sits in a shared drive.

## Content Programs — Questions

- [What is a content program?](https://super-conscious.studio/lp/what-is-a-content-program): A structured, ongoing system for producing and distributing content — with a strategy, cadence, voice, set of formats, and a way of measuring whether it is working.
- [How do you build a B2B content program from scratch?](https://super-conscious.studio/lp/how-to-build-a-b2b-content-program): Start with your audience and point of view, not a content calendar. Map your buyer's questions, pick two formats and one channel, then build the production machine.
- [How much does a content program cost?](https://super-conscious.studio/lp/content-program-cost): A professionally run B2B content program typically runs $8,000–$25,000 per month depending on volume, formats, and how much strategic work your team handles versus the studio.
- [How long does it take for content marketing to work?](https://super-conscious.studio/lp/how-long-until-content-marketing-works): Six months before you see compounding returns, twelve before the program is self-sustaining. Content works through accumulation.
- [What is a thought leadership program?](https://super-conscious.studio/lp/what-is-a-thought-leadership-program): A structured effort to build a company or founder's reputation as a serious voice in their category — combining original points of view, consistent publishing, and strategic distribution.
- [How do you measure a content program?](https://super-conscious.studio/lp/how-to-measure-a-content-program): With a mix of leading indicators (publishing consistency, engagement rates, ranking trajectories) and lagging indicators (organic traffic, pipeline influence, sourced revenue).

## Digital Products — Questions

- [What does a digital product design engagement include?](https://super-conscious.studio/lp/what-does-a-digital-product-design-engagement-include): User research, interaction design, visual design, and a design system — the components and patterns that allow your engineering team to build consistently.
- [How much does product design cost?](https://super-conscious.studio/lp/how-much-does-product-design-cost): A focused product design engagement typically runs $40,000–$150,000 depending on scope and duration, from a 6–8 week sprint to a 4–6 month full engagement.
- [How long does it take to design a web app?](https://super-conscious.studio/lp/how-long-to-design-a-web-app): A focused web application design engagement typically runs 8–16 weeks. Research and definition take the first 3–4 weeks; design and iteration take the rest.
- [What is the difference between a design system and a brand system?](https://super-conscious.studio/lp/design-system-vs-brand-system): A brand system covers how your company presents itself across every surface. A design system is specifically for digital product development — components, tokens, and patterns for engineering teams.
- [What should you look for in a product design studio?](https://super-conscious.studio/lp/what-to-look-for-in-a-product-design-studio): Work that shows strategic thinking, not just craft. Case studies that articulate the problem before showing the solution, and a clear process for research, decisions, and handoff.

## Agency and Engagement — Questions

- [What comes first: brand or content?](https://super-conscious.studio/lp/brand-or-content-first): Brand. But for companies already in market, content can start while brand is being built — as long as both are moving.
- [Do you need a brand system before you start content marketing?](https://super-conscious.studio/lp/do-i-need-a-brand-system-before-content): Not a full system, but you need something to work from — a positioning statement, a voice definition, and a point of view on your category.
- [Creative studio versus freelancer: which is right for you?](https://super-conscious.studio/lp/creative-studio-vs-freelancer): Freelancers are right for contained, well-defined projects. A studio makes sense when the work requires multiple disciplines working together and a single team accountable for the outcome.
- [What should you ask a creative agency before hiring them?](https://super-conscious.studio/lp/what-to-ask-a-creative-agency): The questions that reveal how an agency thinks — what they believe, how they handle disagreement, and whether they can show work that did not go as planned.

## Contact

- Email: contact@super-conscious.studio
- Instagram: https://www.instagram.com/_super_conscious/
- LinkedIn: https://www.linkedin.com/company/super-conscious/

## Common Questions

Detailed answers to questions about brand systems, content programs, and digital products:

### Brand Systems

- [What does a brand system actually include?](https://super-conscious.studio/lp/what-does-a-brand-system-include): A brand system is a complete set of decisions about how your company looks, sounds, and presents itself. It covers visual identity, messaging, voice, and the tools your team needs to stay consistent w
- [How long does a brand system take?](https://super-conscious.studio/lp/how-long-does-a-brand-system-take): Most brand system engagements run 8–12 weeks. The range depends on scope, how quickly your team can review and give feedback, and whether we're building from scratch or working from existing brand fou
- [How much does a brand system cost?](https://super-conscious.studio/lp/brand-system-cost): A brand system from a professional studio typically runs $25,000–$80,000 depending on scope. That range reflects the difference between a focused identity system for an early-stage company and a full 
- [What's the difference between brand guidelines and a brand system?](https://super-conscious.studio/lp/brand-guidelines-vs-brand-system): Brand guidelines tell people what to do. A brand system gives them everything they need to do it. Guidelines are a document. A system is the document plus the templates, the components, the logic, and
- [When should a company invest in a brand system?](https://super-conscious.studio/lp/when-to-invest-in-a-brand-system): When inconsistency is costing you something. That might be time: designers and writers recreating the wheel on every project. It might be trust: a brand that looks different across channels signals in
- [What is a verbal identity?](https://super-conscious.studio/lp/what-is-a-verbal-identity): Verbal identity is the written equivalent of a visual identity. It defines how your company sounds: the words you use, the words you avoid, the rhythm of your sentences, and the point of view you brin
- [How do you maintain brand consistency across a team?](https://super-conscious.studio/lp/brand-consistency-across-a-team): With a system, not a document. The reason most brand guidelines fail is that they describe what the brand should look like without giving teams the tools to execute it. Consistency comes from template

### Content Programs

- [What is a content program?](https://super-conscious.studio/lp/what-is-a-content-program): A content program is a structured, ongoing system for producing and distributing content, as opposed to publishing whenever you have something to say. It has a strategy, a cadence, a voice, a set of f
- [How do you build a B2B content program from scratch?](https://super-conscious.studio/lp/how-to-build-a-b2b-content-program): Start with your audience and your point of view, not a content calendar. The companies that build programs that last begin with two things: a clear understanding of what their buyers are trying to fig
- [How much does a content program cost?](https://super-conscious.studio/lp/content-program-cost): A professionally run B2B content program typically runs $8,000–$25,000 per month depending on volume, formats, and how much of the strategic and editorial work your team handles versus the studio. Tha
- [How long does it take for content marketing to work?](https://super-conscious.studio/lp/how-long-until-content-marketing-works): Six months before you see compounding returns, twelve before the program is self-sustaining. Content works through accumulation. Each piece builds on the last, search rankings take time to develop, an
- [What is a thought leadership program?](https://super-conscious.studio/lp/what-is-a-thought-leadership-program): A thought leadership program is a structured effort to build a company or founder's reputation as a serious voice in their category. It combines original points of view, consistent publishing, and str
- [How do you measure a content program?](https://super-conscious.studio/lp/how-to-measure-a-content-program): With a mix of leading and lagging indicators. Traffic and rankings tell you the program is building reach. Pipeline influence and sourced revenue tell you it is driving business. The mistake most comp

### Digital Products

- [What does a digital product design engagement include?](https://super-conscious.studio/lp/what-does-a-digital-product-design-engagement-include): A digital product design engagement typically covers user research, interaction design, visual design, and a design system: the components and patterns that allow your engineering team to build consis
- [How much does product design cost?](https://super-conscious.studio/lp/how-much-does-product-design-cost): A focused product design engagement typically runs $40,000–$150,000 depending on scope and duration. That range covers a 6–8 week sprint to design a core user flow at the low end, and a 4–6 month enga
- [How long does it take to design a web app?](https://super-conscious.studio/lp/how-long-to-design-a-web-app): A focused web application design engagement typically runs 8–16 weeks. The range depends on complexity: how many user types, how many core flows, and whether the engagement includes a design system or
- [What's the difference between a design system and a brand system?](https://super-conscious.studio/lp/design-system-vs-brand-system): A brand system covers how your company presents itself across every surface: visual identity, voice, messaging, and guidelines for print, digital, and everything in between. A design system is specifi
- [What should you look for in a product design studio?](https://super-conscious.studio/lp/what-to-look-for-in-a-product-design-studio): Work that shows strategic thinking, not just craft. Any studio can produce good-looking screens. The ones worth hiring can show you why they made the decisions they made — how they identified the righ

### Hiring a Studio

- [What comes first: brand or content?](https://super-conscious.studio/lp/brand-or-content-first): Brand. But the real answer depends on where you are. If you are still figuring out your positioning and voice, producing content before your brand is set means building something you will eventually r
- [Do you need a brand system before you start content marketing?](https://super-conscious.studio/lp/do-i-need-a-brand-system-before-content): Not a full system, but you need something to work from. Content produced without a defined voice or point of view tends to be inconsistent, and inconsistency erodes trust faster than silence. You do n
- [Creative studio versus freelancer: which is right for you?](https://super-conscious.studio/lp/creative-studio-vs-freelancer): It depends on scope and how much coordination you want to manage. Freelancers are right for contained, well-defined projects where you know exactly what you need. A studio makes sense when the work re
- [What should you ask a creative agency before hiring them?](https://super-conscious.studio/lp/what-to-ask-a-creative-agency): The questions that matter most are not about process or credentials — they are about how the agency thinks. What do they believe that most agencies do not? How do they handle disagreement with a clien