Turning Crypto Conversation Into
Community Participation

To launch Arbitrum’s Kaito Leaderboard, we created a high-energy announcement video that broke down the mechanics, sparked community engagement, and helped drive one of the protocol’s top-performing campaigns.

Built around the idea of “Yap-to-Earn,” the campaign rewarded creators for driving conversation around Arbitrum across socials. We helped turn a complex program into a clear, compelling story — scripting and producing a launch video that introduced the leaderboard, explained monthly themes, and invited the community to participate.

The result was one of Arbitrum’s most-watched campaign videos to date — blending clarity, creativity, and on-brand energy to fuel one of the year’s most engaging initiatives.