EST
Project Type
Design
Stage
Seed
Deliverables
Branding, Website, Character Design, Illustration Toolkit
Arbitrum: Open House is a builder-first initiative designed to welcome new developers into the Arbitrum ecosystem and guide them from idea to launch.
We partnered with the Arbitrum team to create the entire foundation for the program, from naming and branding to the website and social assets. The goal was to make Open House feel approachable yet aspirational, giving builders a clear reason to get involved and the confidence to take the next step in their journey.
Our work combined a bold, event-ready identity with a flexible digital presence that could scale across multiple channels, driving awareness and excitement while maintaining a cohesive look and feel throughout the campaign.
Increased Program Visibility
Branding, website, and social content helped drive significant awareness and registrations for the inaugural event.
Improved Sign-Up Flow
Website design streamlined the registration process, reducing friction and increasing completed sign-ups.
Boosted Social Engagement
Campaign visuals and messaging elevated interaction rates across Arbitrum’s social channels during launch.
