EST
Project Type
Design, Motion
Stage
Growth
Deliverables
Animation Toolkit, Social Templates, Campaign Assets
We partnered with Path Projects, a premium running apparel brand, to create a flexible animation toolkit that could scale across their digital platforms. The challenge was to maintain Path’s clean, distinctive aesthetic while giving their team the ability to quickly roll out motion content for campaigns, social channels, and email without reinventing assets each time.
Our solution was a modular system of animated typography, product treatments, and branded transitions. The toolkit gave Path’s team a library of motion assets they could adapt and repurpose, keeping production fast while ensuring every piece of content felt consistent and premium.
The result was a streamlined creative process that saved time, strengthened brand cohesion, and gave Path Projects the ability to scale their storytelling with confidence.
Faster Content Production
Redesigned the website experience to better guide users from product exploration to quote requests — supporting early sales and inbound growth.
Consistent Brand Expression
Built a flexible system of motion templates that kept every piece of content aligned with Path Projects’ premium, minimalist aesthetic.
Scalable Storytelling
Enabled the team to adapt and repurpose assets across social, web, and email, giving them a foundation to grow their marketing without extra strain.
