Smallhold is a mushroom company redefining how specialty produce is grown, distributed, and enjoyed — with sustainable, tech-enabled farms placed directly in urban environments.

We’ve partnered with Smallhold since day one, helping shape the brand from its earliest stages to its nationwide retail success. Our work has spanned every step of their journey — from developing the original brand identity and packaging system to designing investor decks, marketing content, product storytelling, and digital experiences.

Together, we crafted a brand that balances innovation with approachability — elevating mushrooms from niche to essential. As Smallhold grew from local farmers markets to urban mini-farms and retail shelves across the country, we helped communicate the story at every stage, building trust with customers, investors, and retail partners alike.

Today, Smallhold is stocked in every Whole Foods in the U.S., with a visual and verbal identity that reflects its values: sustainability, transparency, and a love for weird, wonderful fungi.