To ensure Gigs stands out in both physical spaces and the vast digital landscape, we chose a bold red as the hero color. The logo was kept simple and direct, allowing it to seamlessly complement the vibrant illustrations that take center stage throughout the brand. We applied the same philosophy to the messaging, keeping it clear, approachable, and accessible. This is a platform built for the everyday person, and we made sure that was reflected in every detail.

For the illustration style, we embraced a playful yet versatile approach—simple at its core but adaptable enough to depict complex scenes. The Gigs-y characters featured throughout the brand are designed to be inclusive, adding a touch of whimsy and charm to even the most ordinary gigs, making them feel a little less mundane.

The feature that resonated most with Gigs’ users was the ability to auto-apply to multiple jobs with a single click. To make this process more engaging, we paired each job listing with a unique illustration, adding a fun element to the selection experience. The site needed to present job data clearly and accessibly while showcasing the brand’s personality without overwhelming the user. It was a delicate balance of restraint, ensuring the site remained intuitive, efficient, and enjoyable—injecting fun where it made sense.

We played a pivotal role in helping Gigs launch its initial MVP with a user-first approach, laying a solid foundation for its remarkable growth and success. By collaborating closely with their team, we ensured that the platform was not only functional but also intuitive and accessible, prioritizing the needs of job seekers. In addition, we provided critical support in securing pre-seed and seed funding, which was instrumental in driving the company’s early development and scalability.

This partnership helped Gigs achieve significant milestones, including 220,000 registrations, empowering a thriving community of users. Furthermore, the platform delivered 86,000 first-party applications directly to employers, bridging the gap between job seekers and opportunities. With over 5.1 million direct link clicks, we helped create a dynamic and engaging platform that connects users to jobs efficiently, setting a new standard for gig job applications.