Industry Standard
Rebuilding a denim essential from the ground up.
Industry Standard is a direct-to-consumer denim brand known for its clean fits, accessible pricing, and everyday essentials. We partnered with the team to lead a full-scale rebrand that honored the simplicity of the original while sharpening every detail for a more elevated and enduring presence. From custom hardware and refreshed typography to updated packaging, product photography, and a redesigned website, we helped evolve the brand’s visual and verbal identity across every touchpoint.
Refreshed brand system rolled out across 100% of customer touchpoints, from packaging to e-commerce.
Improved product clarity and storytelling led to a more cohesive online shopping experience.
Rebrand helped reposition Industry Standard as a premium everyday essential, without losing its minimalist roots.
The Challenge
Industry Standard had a strong product and a loyal customer base, but a brand that hadn't kept pace with the company. They needed a rebrand that honored the simplicity of the original while sharpening every detail, from hardware to type to photography. The work had to land on every customer touchpoint at once: packaging, website, in-product, and in-hand.
The System
We led a full-scale rebrand: new mark, custom hardware, refreshed typography, photography direction, and a redesigned website. The system was built to feel intentional at every scale, from a hangtag to a homepage, and to reposition the brand as a premium everyday essential without abandoning the minimalist roots that built its audience.
The Result
The new system rolled out across 100% of customer touchpoints. Product clarity and storytelling improved across the e-commerce experience, and the brand now reads as an enduring essential rather than a fast-moving label.
