Inspired by the craftsmanship and care in their apparel, we designed a timeless logo and an iconic mark for Industry Standard. Paired with a signature blue to stand apart from monochromatic competitors, the visual identity is both elegant and scalable.

In collaboration with Industry Standard, we developed a sleek Shopify site that extends their minimalist, utilitarian design ethos to their e-commerce presence, ensuring a seamless and cohesive brand experience.

Super-Conscious played a pivotal role in elevating Industry Standard’s brand and digital presence. By developing a scalable design system, they ensured consistency and adaptability across platforms, setting a strong foundation for long-term growth. They also launched a refreshed e-commerce presence, enhancing the user experience and streamlining online shopping. Additionally, Super-Conscious increased brand awareness by delivering a dynamic and distinctive visual identity, creating an “ownable” look that resonated with Industry Standard’s audience and set the brand apart in the market.