Yura
Redefining the healthcare benefits experience.
YURA is an AI-powered healthcare benefits platform helping employers reduce costs while empowering employees to make smarter care decisions. We partnered with YURA from the ground up, working across product development, branding, and marketing to help bring their vision to life. From shaping the product UX to defining the brand identity and building out investor materials, we acted as an embedded creative and strategic partner during their earliest stages.
Helped launch from concept to product, including full brand, platform, and go-to-market strategy.
Designed a seamless, user-friendly interface that simplifies complex healthcare choices and supports cost-saving navigation.
Developed foundational content and campaigns across web, pitch, and social, helping position YURA for early-stage adoption and fundraising.
The Challenge
YURA's founding team came to us with a clear product vision and a tight runway. They needed a brand, a product UX, and a go-to-market system, all moving in parallel. The category, healthcare benefits, is technical and crowded. The work had to make YURA feel modern and trustworthy from day one, to employees, employers, and investors at the same time.
The System
We worked as an embedded creative and strategic partner across product, brand, and growth. The brand system, product UX, marketing site, and investor materials were built to feel like the same company, not three separate workstreams. AI-driven complexity was translated into clear interfaces, simple copy, and visual language that respects both the seriousness of healthcare and the optimism of a new platform.
The Result
YURA launched into market with a complete brand, product, and content system. The team has the materials, message, and visual language to keep telling the story as the platform grows, and a foundation that can scale with the company.
