YURA is an AI-powered healthcare benefits platform helping employers reduce costs while empowering employees to make smarter care decisions.

We partnered with YURA from the ground up — working across product development, branding, and marketing to help bring their vision to life. From shaping the product UX to defining the brand identity and building out investor materials, we acted as an embedded creative and strategic partner during their earliest stages.

Our work included product design, naming, messaging, visual identity, website, pitch decks, social content, and ongoing marketing strategy. Together, we helped YURA turn a complex space into a clear, human-first experience that resonates with both employers and employees — and positioned the company to grow with clarity and confidence.