[ Discipline 10 ]
Media
Paid strategy, buying, and creative testing across social, search, and programmatic. Planned, flighted, and optimized against the numbers rather than the impressions.
[ Channels It's Good For ]
Nobody scrolls looking for you
Search catches the people already looking. Social and programmatic have to interrupt everyone else. Two different jobs, bought separately, because they fail for different reasons.
Channels
- Paid social
- Paid search
- Programmatic
- Retargeting
- Creative testing
[ Who We'd Recommend It For ]
Good product, nobody's heard of it
Somebody on the exec team runs the ad account between other jobs. It works well enough to keep going, and not well enough to tell you anything.
Industry
- Technology
- Health & Wellness
- Food & Beverage
Stage
- Founder-led
- Seed to Series A
- Scale-up
[ What It Helps With ]
Which part is actually broken
A flat month looks the same whether the wrong people saw it, the right people ignored it, or they saw it and weren't convinced. Those have three different fixes. We separate them before you spend again.
[ How It Works ]
We agree the threshold first
What counts as working gets set before anything runs, along with what would make us stop. Then the same bench that built the brand buys against it. Add media for a launch, drop it after.
