[ Discipline 11 ]
Search
SEO and AEO: the technical foundations, the content that earns the position, and the structured data that makes a brand legible to engines and to models.
[ Channels It's Good For ]
Demand you don't have to create
Search is the one channel where the wanting already happened. The job isn't making somebody want it. It's being there when they look, in the blue links and in whatever the assistant says back.
Channels
- Organic search
- AI answers
- Technical SEO
- Content
- Structured data
[ Who We'd Recommend It For ]
Nobody knows you exist yet
You've got a product people would pick if they found it. Right now they're finding whoever wrote the page they searched for instead.
Industry
- Technology
- Health & Wellness
- Culture & Nonprofit
[ What It Helps With ]
Left out of the answer
When a model answers instead of listing, nothing tells you it left you out. Plain pages that say what you do and who for, marked up so a machine can read them, are the part you control.
[ How It Works ]
No audit for you to implement
Most search work arrives as a list of fixes for your team to make. Here the people who find the problem write the page. Same team reads the work and the numbers, month to month.
