How much does a content program cost?
A professionally run B2B content program typically runs $8,000–$25,000 per month depending on volume, formats, and how much of the strategic and editorial work your team handles versus the studio. That range covers everything from a lean weekly program on one channel to a full-scale multi-format operation.
What drives the cost
Volume is the most obvious factor: more content costs more to produce. But the less obvious driver is strategic depth. A program that includes editorial strategy, content briefs, original research, and measurement reporting costs more than one that produces pieces to a brief you've already written. The strategic layer is where most of the leverage is.
Format mix also matters. A program built around written content (blog, newsletter, LinkedIn) is more cost-efficient than one that includes video, audio, or interactive content. We help you choose the formats that deliver the most impact for your audience at your budget.
What you get at each level
At $8,000–$12,000 per month: lean program with 2–3 pieces per week, one primary channel, monthly strategy review. Right for companies getting a content program off the ground.
At $12,000–$18,000 per month: full program across 2 channels with editorial strategy, a newsletter, and regular performance reporting. Right for companies ready to treat content as a core growth channel.
At $18,000–$25,000 per month: high-volume program with original research, multiple formats, and full editorial and distribution management. Right for companies where content is a primary business development channel.
The build-or-hire question
A full-time senior content strategist and writer costs $120,000–$180,000 in salary alone, before management overhead and tooling. An external program gives you a full team at a comparable or lower cost, with strategic oversight that a single hire can't provide. The tradeoff is that the team is shared, not dedicated.
How we approach it
Scoping
We define the right scope based on your goals, capacity, and budget.
Strategy
Editorial strategy built before production starts.
Production
Ongoing content production on an agreed calendar.
Reporting
Monthly performance review and strategy adjustment.
Common questions
Let's figure out the right scope.
Tell us about your goals and what you can commit to. We'll put together a program that fits.
Start a project