Brand
Makes you recognizable, and makes everything built from it cheaper to produce.
01
Visual. The identity, or the system it belongs to.
02
Verbal. What you say, or the system that keeps saying it.
03
The platform layer. What keeps it current after it ships.
04
Naming. Whether it needs one.
05
Kits. What gets built out of it. Optional.
06
Scale. Sensible defaults. Change what you need.
Identity routes
3
3 included with this build · $3,500 per route after that
Brandmark variants
1
1 included with this build · $2,500 per variant after that
07
Maintenance. Keeping it moving, month to month.
08
Summary. Your brand.
- Visual
- Design system$16,000
- Verbal
- Verbal system$15,000
- Platform layer
- Memory+$4,000
- Naming
- Already namedIncluded
- Kits
- NoneIncluded
- Scale
- 3 identity routes, 1 brandmark variantsIncluded
- Deliverables
- Across 3 groups25 items
- Maintenance
- None—
Every project
- A one-hour workshop every week, for the length of the project
- Named people you can talk to directly
Not included
- Website, campaign and channel work
- Ongoing content production
- Printed collateral
$35,000
Delivered by January 6, 2027 — 10 weeks of build after a two week start, on current availability.
Every project runs on a one-hour workshop each week, for its whole length. You are in the room while it is made, not reviewing it afterwards.
