iScribe

Engagement

Industry

Health & Wellness

Capabilities

Brand Strategy & Systems
Content & Social
Marketing & Brochure Sites

Overview

iScribe makes an AI medical scribe for specialty practices, orthopedics first and urology next. As its category filled with competitors, it chose to be the premium name in it: “the surgical-grade AI medical scribe.” We repositioned and rebranded iScribe around that, designed and built its website, drew its product for every place it appears, and make its LinkedIn content and everything it takes to a conference. The whole site was designed and built in a month, and we have kept building on it since.

Brand

The surgical-grade scribe

As its category filled with competitors, iScribe chose to be the premium name in it. We repositioned it around specialty care, orthopedics first and urology next, as “the surgical-grade AI medical scribe,” and rebuilt the brand to carry that. The wordmark keeps its wave, drawn as a system of arcs from one centre, with lockups for iScribe AI and iScribe Flex, each with its own accent. Periwinkle leads a palette and a set of gradients; Season Mix, Relative and Relative Mono set the type; and a liquid-glass surface is kept for the moments that matter, used sparingly so it reads as premium. For the business it means iScribe looks like the specialist it now says it is, on the site, in the product and at the booth.

Website

A site that shows the product working

We designed and built iScribe’s website: the homepage, a page for each product (iScribe AI for providers and for administrators, iScribe Flex and Code Intelligence), pages for orthopedics and urology, a blog, a podcast, case studies, a comparison page against a competitor, and signup. The product on it is built as live interface rather than screenshots: on the providers page a visitor scrolls into a phone and watches one patient’s right-knee visit go from preparation to a submitted note. The whole site was designed and built in July, then moved onto a CMS so iScribe’s team can publish on its own, with conversion tracking and consent in place. Signup books a demo in the same step, routed by the practice’s EHR, so a visitor who is ready can get on a call without waiting for a follow-up.

Product design

The product, drawn as clearly as it works

Simplified interface graphics for iScribe AI, iScribe Flex and Code Intelligence, made in iScribe’s own tokens, type and glass. Each follows one patient visit from preparation to a note filed in the EHR: prepare, capture, populate, draft, submit. The homepage’s hero draws the same idea as a flow, patients drifting in on the left and a calm stream of finished notes, codes and orders on the right. The graphics carry the product across the site, the handouts and the booth, so a buyer meets one product wherever they meet iScribe.