More than a fractional CMO’s plan.
A fractional CMO sets the strategy and leads your team part-time. We plan with you and make the work, with a studio behind your lead. Here’s how to choose.
See pricing →[ What you get ]
The plan, or the plan and the work.
An experienced marketing leader, part-time, who sets strategy, manages your team and agencies, and reports to leadership.
- They do it
- Strategy, the plan, hiring a team, reporting
- Sometimes
- Media
- You find someone else
- Making it
4 of 6 jobs covered
[ How it works ]
Who does what, start to finish.
They set the strategy and the plan, then brief your team, freelancers or agencies to make it. The making is yours to staff.
- You bring
- A team, freelancers or agencies to make the work
- You get
- Strategy, a plan and leadership
- How often
- Every quarter
| Question | Fractional CMO | Super-Conscious |
|---|---|---|
| What you get | Strategy, a plan and leadership | A plan and the work that delivers it |
| Who makes the work | Your team, freelancers or agencies they manage | The studio |
| Building your team | Hiring and managing marketers is part of the job | We work as your team, so you can hire when you know what for |
| Time with you | Part-time, a set number of days a month | A lead in your Slack, with a weekly check-in |
| Reporting | To you and your leadership | A monthly read across ads, email, site and social |
| What it costs | Usually a monthly retainer for a set number of days, with the people who make the work paid for separately. | One monthly subscription, from $9,250 a month for 50 studio hours. A project lead and the whole studio, with no extra fees for each project. See every plan → |
[ Which one ]
When to hire each.
They work well together. A fractional CMO can set the direction, and we’ll be the team that makes it, with your lead working from their plan.
Are you building an in-house marketing team? If you’re hiring marketers and need someone to lead them, a fractional CMO can build and run that team.
Choose a fractional CMODo you have a plan but no one to make it? We make the work the plan calls for, the brand, the site and the campaigns, and keep them running.
Choose Super-ConsciousDo you want the plan and the work from one place? Your lead plans the quarter with you and the same team makes it, so nothing gets lost in a handoff.
Choose Super-ConsciousWe also work for fractional CMOs, as the team behind their plan.
Partner with us →[ Questions ]
The ones we get asked.
Is your project lead a fractional CMO?
No. Your lead owns the plan with you and runs the studio. A fractional CMO leads marketing across your company, often including its people and budget.
Can you work with our fractional CMO?
Yes. They set the direction, and we make the work, with your lead working from their plan.
Who makes the work?
The studio: strategy, design, copy, motion, 3D, web and production.
Do we need to hire a marketing team?
Not before you need one. We work as your team, so you can wait until it’s clear what the hire should be.
What do you need from us to start?
The goal and what’s coming up. Your project lead plans the work with you from there.
Do you work for fractional CMOs?
Yes. Fractional CMOs bring us in as the team behind their plan.
