The other half of a media shop.
A media shop buys the media. We make what it runs: the ads, the versions and the pages they point to. Here’s how to choose, and when to use both.
See pricing →[ What you get ]
Two halves of the same campaign.
A team that plans and buys your ad space, then tunes targeting and budgets to hit your numbers.
- They do it
- Media plan, buying, reporting
- Sometimes
- The ads, versions
- You find someone else
- Landing pages
3 of 6 jobs covered
[ How it works ]
Who does what, start to finish.
You bring the ads and a budget. They plan where it runs, buy it and tune it. New creative is yours to supply.
- You bring
- The ads and a budget
- You get
- Placement, bidding and budget management
- How often
- Every month
| Question | Media shop | Super-Conscious |
|---|---|---|
| What you bring | The ads and a budget | The goal and a budget |
| What you get | Placement, bidding and budget management | The ads, the versions to test and the pages they lead to |
| Who makes the ads | You, or another agency | We do |
| Media buying | Their main job, at any budget | Up to $10,000 a month in ad spend. Above that, we’ll recommend a media buyer |
| New creative | Asked of you when results fall off | Made every month from what the numbers say |
| Reporting | Spend, reach and return on the channels they run | A monthly read across ads, email, site and social |
| What it costs | Usually a percentage of ad spend or a monthly retainer, with the ads themselves made and paid for separately. | One monthly subscription, from $9,250 a month for 50 studio hours. A project lead and the whole studio, with no extra fees for each project. See every plan → |
[ Which one ]
When to hire each.
They work well together. Above $10,000 a month, a media buyer runs the spend and we make what it runs, and each month’s results decide what we make next.
Do you already have plenty of ads that work? If the creative is strong and there are enough versions to test, the gap is the buying. Hire a media shop.
Choose a media shopDo you have one or two ads, or none yet? A typical launch needs somewhere between 12 and 27 versions of an ad. We make them, and the pages they point to.
Choose Super-ConsciousSpending under $10,000 a month? We can run the media as well as make the ads, so you need one team, not two.
Choose Super-ConsciousWe also work for media shops, making the creative their buying runs on.
Partner with us →[ Questions ]
The ones we get asked.
Do you buy media?
Yes, up to $10,000 a month in ad spend. Above that, we recommend working with a dedicated media buyer, and we’ll recommend one.
Is the $10,000 our ad spend or your fee?
Your monthly ad spend, not our fee. Our fee is your subscription.
Can you work with our media agency?
Yes. They run the spend, we make the ads, the versions and the landing pages, and each month’s results decide what we make next.
How many ads does a launch need?
For a typical launch, we aim for somewhere between 12 and 27 versions of an ad, so the platform has enough to test and learn from.
Why does the creative matter more now?
Ad platforms increasingly pick the audience for you, so the ad itself is the main thing you still control.
What happens when our spend passes $10,000 a month?
We’ll recommend a media buyer and hand the buying over, and keep making the ads, so the work doesn’t stop while the buying changes hands.
How do you decide which ads to make next?
From the results. Each month your lead reports what’s working across ads, email, site and social, and recommends what to make next.
What do you need from us to start?
The goal, what’s launching and the budget. Your project lead plans the campaign with you from there.
Do we need a media shop and you?
Under $10,000 a month in ad spend, usually not: we can make the ads and run the spend. Above it, yes, and the two work best together.
Do you work for media shops?
Yes. Media shops bring us in to make the creative their buying runs on.
