What a PR shop’s story shows.
A PR shop gets the story in front of journalists. We make what the story shows, and the launch around it. Here’s how to choose, and when to use both.
See pricing →[ What you get ]
Two halves of the same launch.
A team that shapes your story, pitches it to journalists and looks after your reputation.
- They do it
- The story, press outreach, reputation
- Sometimes
- Film and photo, the launch
- You find someone else
- Launch pages
3 of 6 jobs covered
[ How it works ]
Who does what, start to finish.
You bring the news. They shape the story and pitch it, and the images and launch around it are yours to supply.
- You bring
- The news and the people to quote
- You get
- A story, pitched to journalists, and the coverage it earns
- How often
- Every announcement
| Question | PR shop | Super-Conscious |
|---|---|---|
| What you bring | The news and the people to quote | The goal |
| What you get | A story, pitched to journalists, and the coverage it earns | The film, the photos, the launch and the pages |
| Who makes the images and video | You, or another agency | We do |
| Press outreach | Their main job | Not ours. We’ll work with your PR shop |
| After the news | The next story, and the next pitch | The launch keeps running: social, creators and email |
| What it costs | Usually a monthly retainer, with the film, photos and launch assets made and paid for separately. | One monthly subscription, from $9,250 a month for 50 studio hours. A project lead and the whole studio, with no extra fees for each project. See every plan → |
[ Which one ]
When to hire each.
They work well together. Your PR shop gets the story covered, and we make what it shows and the launch it points to.
Is it a reputation problem? Handling a crisis or how a company is talked about is PR work. Hire a PR shop.
Choose a PR shopDo you have news but nothing to show? We make the film, the photos and the launch assets, so the story has something to show.
Choose Super-ConsciousDoes the launch need to run past the headlines? Coverage is a moment. We keep the launch going across social, creators, email and the site.
Choose Super-ConsciousWe also work for PR shops, making what the story shows and everything around it.
Partner with us →[ Questions ]
The ones we get asked.
Do you do PR?
No. We don’t pitch journalists or place stories. We make what the story shows, and the launch around it.
Can you work with our PR shop?
Yes. They pitch the story, and we make the film, the photos and the launch, timed to the announcement.
What do you make for a launch?
The film and photos, the campaign, social, creator seeding and the pages coverage points to, planned by your project lead.
Do we need a PR shop and you?
If you want press coverage, yes. If you want the launch made and kept running, that’s us. Most launches use both.
Do you work for PR shops?
Yes. PR shops bring us in to make what their clients’ stories show and the launch around them.
