Heard
Elevating user research with AI-powered insights.
Heard is an AI-powered interview platform that helps product teams capture user insights faster, more accurately, and with less effort. With an intuitive interface, Heard automates interviews and transcriptions while surfacing key trends and actionable insights. Its clear analytics and approachable design empower teams to deeply understand their users and design products that resonate.
Successfully launched MVP, with the platform earning praise for its transparency, efficiency, and user-centered approach.
Established credibility in the UX research space and positioned Heard as a next-gen research tool.
Enabled early traction and investor confidence through a trustworthy, human-centered brand and seamless product experience.
The Challenge
Heard's founding team was building an AI-powered interview platform in a category that had no shortage of tools but very little human warmth. They needed a brand and product experience that felt as approachable as the research it was designed to support, while signaling the rigor and intelligence of the technology behind it.
The System
We built the brand, product UI, and marketing system to share the same voice: clear, calm, and humane. AI capability is communicated through what it enables, not through what it is. The visual system uses soft tones, generous space, and editorial typography to make user research feel less like instrumentation and more like attention.
The Result
Heard launched with credibility in the UX research space and a brand that resonated with practitioners and investors alike. The platform earned early traction by feeling like a tool built by people who actually care about the people on the other side of the screen.
