Hylands
A handmade clay world for a kids’ wellness brand.
Hyland’s Kids makes gentle, organic remedies for little ones. We gave them a warm, tactile brand world — a cast of handmade clay characters and a claymation visual language that makes wellness feel like play, across identity, packaging, and 3D content.
A handmade, claymation visual language that makes a wellness brand feel joyful and kid-first.
A full cast of clay characters, designed from turnaround sheets to finished 3D renders.
Identity, packaging, and content built to scale across the product line.
The Idea
Kids’ medicine doesn’t have to feel clinical. We built a handmade clay world — warm, squishy, full of personality — so the brand feels like playtime.
The Cast
A troupe of clay characters, each taken from line-art turnarounds to fully rendered 3D, carries the brand across packaging, animation, and social.
The World
Suns, moons, flowers, clouds, and hand-formed props complete the kit — everything needed to build a scene.