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13Brand2022

Transcend

Crafting a breakthrough neuroscience brand to market.

Brand IdentityMessagingWebsiteSocialMarketing

Transcend Therapeutics is a neuroscience-focused biotech company developing breakthrough treatments for PTSD and other neuropsychiatric conditions. With a science-first approach and a strong clinical pipeline, Transcend needed a brand that could communicate credibility to investors, clarity to partners, and purpose to prospective hires. We worked closely with their founding team to build a cohesive brand identity, develop fundraising and recruitment materials, and design a website that brought their mission to life.

Business Impact

Successfully launched MVP, supported multiple fundraising rounds, and built early credibility with investors and researchers.

Scalable Presence

Aligned brand with clinical mission and positioned the company for long-term scientific traction.

Growth

Supported early growth and team expansion as Transcend scaled toward clinical milestones.

Transcend — case study image

Transcend

Transcend came to us with a clear product and a brand that hadn't caught up. The work was to close that gap: to build a visual identity that matched the quality and ambition of what they were building, and to give the team a system they could actually use. We started with the core identity and expanded it into every touchpoint.

Transcend — case study image
Transcend — case study image
Transcend — case study image

System

The identity is built around restraint and precision. A tight typographic system, a considered color palette, and a set of compositional principles that give the brand room to breathe without losing consistency. Every application was designed to feel intentional.

Transcend — case study image
Transcend — case study image
Transcend — case study image
Transcend — case study image
Transcend — case study image
Transcend — case study image
Transcend — case study image
Transcend — case study image
Transcend — case study image
Transcend — case study image
Transcend — case study image
Transcend — case study image
Transcend — case study image
Transcend — case study image
Transcend — case study image
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