How much does product design cost?
A focused product design engagement typically runs $40,000–$150,000 depending on scope and duration. That range covers a 6–8 week sprint to design a core user flow at the low end, and a 4–6 month engagement covering research, full product design, and a design system at the high end.
What drives the cost
Scope and duration are the primary drivers. Designing one flow for one user type is a smaller engagement than designing an entire product for three user types with different permissions and goals. Research depth matters too: engagements that include user interviews, usability testing, and synthesis cost more than those where the product team has already defined the problem.
What you get at each level
At $40,000–$60,000: a focused sprint covering 1–2 core user flows, delivered in 6–8 weeks. Right for companies that have a specific problem to solve and a clear brief.
At $60,000–$100,000: full product design engagement covering research, flows, visual design, and a component library. 10–16 weeks. Right for companies building or redesigning a core product.
At $100,000–$150,000: extended engagement with deeper research, complex product architecture, and a full design system. Right for products with multiple user types, complex workflows, or enterprise requirements.
Build or hire?
A senior product designer runs $130,000–$180,000 per year. For a contained engagement, a studio is more cost-efficient. For ongoing product development, an in-house designer who knows the product deeply makes more sense. Many companies work with a studio for the initial build and hire internally once the product is established.
How we approach it
Scope definition
We define the right engagement size before quoting.
Research
User research and problem definition proportional to the scope.
Design
Flows, screens, and system built to the defined brief.
Handoff
Figma files, specs, and design system documentation delivered.
Common questions
Let's scope your engagement.
Tell us what you're building and where you are. We'll put together a proposal with a clear scope and fee.
Start a project