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Super-Conscious is the go-to fractional marketing and creative department for challenger brands.
Who We're For
You're competing against companies with bigger budgets, bigger teams, and a decade of brand equity you don't have yet. What you do have is speed, a sharper point of view, and no legacy to protect.
We build challenger brands that use that. Then we take them to market.
Most of the brands we work with arrive in one of three situations.
New
A brand that needs to be defined from scratch: identity, visual system, voice.
Nothing to protect and nothing to unwind. The advantage is that every decision is still available to you; the risk is making them in the wrong order. We start with positioning, then build the system outward.
Pivoting
An existing brand reworking what it has. A facelift, or a full-scale overhaul to retain and amplify relevancy.
You have equity worth keeping and baggage worth dropping, and the hard part is telling them apart. We audit what's actually load-bearing before we touch anything.
Underdog
A brand in a crowded category that needs to stand out.
The category has conventions, and the leader wrote them. Blending in is the default failure. We find the position your competitors can't copy without contradicting themselves, then put weight behind it.
What We Do
Build
We make your brand and its assets, from scratch or refreshed from what you have: brand strategy, identity, voice, messaging, website, app. Almost everything in branding and marketing falls into one of four pillars — the four below.
Your Brand
- New Brand
- Rebrand
- Brand Refresh
- Sub-brand
- Brand Guidelines
- Motion Identity
- Product Positioning
The thing that makes you impossible to confuse with the category leader.
Your Website & App
- Brochure Website
- Microsite
- Landing Pages
- Ecom Site
- Mobile App
- Web App
- SEO/AEO
- Development
- Integrations
- Analytics
- Deployment
An incumbent's site is a brochure — everyone already trusts them. Yours has to prove you are real and take the order.
Your Marketing Mix
- Audience Architecture
- Launch Campaign Strategy & Concept
- Always-On Campaign Strategy & Concept
- Film & Video Production
- Motion Graphics
- Conference & Event Strategy & Execution
- Partnerships
- Paid Media Strategy & Execution
- Dashboards
The leader can waste half a budget and never feel it. You cannot, so every dollar is tracked and moved when it is not working.
Your Channels
- Meta
- TikTok
- YouTube
- X
- SMS
Nobody is searching for you by name yet, so you go to them — at the volume the platforms demand.
Grow
We take that brand to market and run it: campaigns, paid media, organic content, and an embedded marketing team, measured and optimized every month.
Your Brand
- Brand Governance
- Asset Extension
- Sub-brand Support
- Guideline Upkeep
- New Collateral
The system stays coherent as it stretches into things it was never drawn for.
Your Website & App
- Conversion Optimization
- Landing Pages
- A/B Testing
- New Features
- Performance
- Ongoing SEO/AEO
The site stops being a launch and becomes something you tune every month.
Your Marketing Mix
- Campaign Extensions
- Paid Media Management
- Creative Testing
- Audience Expansion
- Reporting & Dashboards
Budget moves toward what is working, on evidence rather than instinct.
Your Channels
- Always-On Content
- Short-Form Video
- Community Management
- Email & SMS
- Channel Expansion
The feed keeps moving at the volume the platforms want, without the work getting worse.
25
hours / month
$4,500
per month · $180 / hour
50
hours / month
$8,250
per month · $165 / hour
100
hours / month
$15,000
per month · $150 / hour
150
hours / month
$21,000
per month · $140 / hour
Billed quarterly. One-quarter minimum engagement. Media spend is separate and paid directly by you to the platforms.
What You Get
A whole department, at the fraction of it you actually use.
Twelve disciplines, one bench.
Creative direction, design, writing, film, motion, engineering, media and search — the full list is below. An in-house team takes years to assemble that, and you would carry all of it every month whether the work called for it or not.
The same team, from brand to market.
Whoever built the identity runs the campaigns against it. No re-briefing an agency on your own brand, and no handoff between the studio that made the thing and the shop that spends behind it.
One team reads the work and the numbers.
Creative judgment and marketing analytics in the same people. Nobody translates between the studio that made it and whoever is measuring whether it worked, because they are the same room.
A department you do not have to hire.
Add a discipline for a launch and drop it after. You are buying hours across the full team, not twelve salaries and the hope that the work arrives in the shape you hired for.
Proof
What Build → Grow looks like in practice.
iScribe
Came to us for a website. We sold in branding, marketing, and ongoing channel support, including for their conference season.
Arbitrum
Came to us for a campaign, which was subsequently adopted and adapted across their key channels, including Meta, LinkedIn, and X.
Disciplines
Creative direction
Brand strategy, concept development, and the creative through-line that holds a project together from first idea to final asset.
Writing
Naming, taglines, scripts, voice, and body copy. The verbal half of a brand, shaped to earn its space across every surface.
Design
Identity systems, visual languages, layout, and typography. The framework that lets every piece of output feel like the same brand.
Illustration
Custom marks, characters, editorial pieces, and full toolkit systems built to extend the brand into any context.
Film & photo
Direction, shoots, casting, lighting, and styling for stills and moving image, from product capture to campaign storytelling.
3D & motion
Modeling, rendering, and motion design across formats: brand films, product explainers, social spots, and platform-native work.
Animation
Cel, rigged, and procedural animation built for any platform, from social loops to broadcast spots to interactive experiences.
Editing
Story structure, pacing, and color. The post-production craft that turns footage into a finished piece with rhythm and intent.
Production
Planning, scheduling, budgeting, casting, and the on-the-ground logistics that turn a creative brief into a finished, shipped piece of work.
Media
Paid strategy, buying, and creative testing across social, search, and programmatic. Planned, flighted, and optimized against the numbers rather than the impressions.
Search
SEO and AEO: the technical foundations, the content that earns the position, and the structured data that makes a brand legible to engines and to models.
Engineering
Marketing sites, web apps, internal tools, and bespoke builds. Production code that ships fast, scales cleanly, and is built to last.
Talk to a Super-Conscious human.
It might change your life. At minimum, we can probably answer some of your burning marketing questions.